![]() If a piece of content needs to be x-words long for SEO-purposes, that’s one thing. Copy length shouldn’t be determined by budget It’s also highly unlikely that Nike paid $0.07 per word for their iconic tagline.Ĭreative content that adds so much value to a brand can be much harder to create than people realize. It is so much more than three simple words. Huge brands have taglines of only a few words that have a huge impact on the way consumers perceive them.įor example, Nike’s ‘Just Do It’ tagline encapsulates the company’s brand personality and is instantly recognizable to consumers worldwide. Words are so much more than how they appear on a page Experienced copywriters are able to produce high-quality content that converts, so if they that their copy will generate $$$$$ in sales, they should receive more than 4 cents per word. Well-written website copy could persuade a person to invest in a product or service while poorly written copy may deter consumers. The difference between content that converts and doesn’t could be worth a lot of money. and the knowledge needed to make insightful articles that users will find interesting and engagingĦ Reasons Why a Copywriter Charges by the Project.The years of experience that it takes to create great content.The skills that weave the words together in order to persuade a consumer to buy a product or service. ![]() Pay per project fees enable a copywriter to be paid for all the work that goes into creating the words that go on a page: ![]() Companies need to pay for the entire service provided. You don’t pay for the weight of the food you eat in a restaurant you pay for the entire service provided, and so copywriter rates shouldn’t be any different. This method actually makes the most sense. Pay per project focuses on paying a copywriter a flat rate fee for a specific project. Paying per ProjectĬopywriters are making a shift towards charging per project as they are realizing they need to be paid for their years of experience, knowledge of an industry, and expertise of crafting good content. The point is, is that a copywriter could write a more engaging and interesting article in 500 words instead of 1,000 but the price per word wouldn’t reflect their ability and knowledge to do so. Sure, his books are classics, but could they have been better if they were shorter? Higher word counts can lead to lower quality work because there is a higher opportunity to waffle.įor example, it is well known that Dickens wrote long books because he was paid by the word. Word counts are sometimes necessary but quite often good copy is short and sweet. It seems that nowadays an intermediate to advanced copywriter can earn anywhere between 10 cents to $1 per word, meaning that a 1,000-word piece of content could be $100 or $1,000. Copywriters are paid for every word they write. Pay per word is exactly what it says on the tin. With higher demand for copywriters, everyone wants to know what the most competitive copywriter rates are for well-written content. All of these factors and more influence what a copywriter charges. Typically, a company would only hire a copywriter who is experienced in their industry but there are still many challenges copywriters are faced with that aren’t always visible to a company. However, copy for a short advert about a biochemical engineering company is a lot harder to write due to the level of knowledge and expertise needed in that area as well as the limited word count. Why is it so confusing?įor example, a 1,000-word blog post about the benefits of SEO can be fairly easy to write. The answer to this question is… it depends. Unfortunately, then the biggest debate of all is whether a copywriter should be paid per word or per project. To answer this question, marketers turn to blog articles that discuss the varying copywriter rates. However, there is huge debate online over how much a “good” copywriter costs. For agencies ill-equipped to write content themselves, a no-brainer is to hire a professional copywriter. Content marketing is becoming more and more popular.
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